THE MAJNUN
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Original campaign concept: a man wearing The Desert Coat in a vast rocky landscapeImage unavailable THE MAJNUN · Concept study
Independent menswearAzerbaijani soul. Unbound.

A thread beyond reason

For those
who feel too much.

Eight chapters. Eight garment studies.

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The first studyIV — The Desert
Campaign concept

The collection / Eight studies

Feeling,
given form.

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Rooted in the poetry of Layla and Majnun, THE MAJNUN explores the beautiful distance between who we are and what we feel. Eight emotional chapters, one language of silhouette, texture and restraint.

Our point of view

Chapter IV / The Desert

Shelter, made
into a silhouette.

The Desert Coat front design conceptImage unavailable THE MAJNUN · Concept study
01 / Front
The Desert Coat rear construction proposalImage unavailable THE MAJNUN · Concept study
02 / Rear proposal

A hood against the world. A line across the body. One fastening, held close. The Desert Coat is the first expression of the house’s language.

  • Oversized, dropped-shoulder silhouette
  • Integrated hood and high funnel collar
  • Diagonal overlapping front panel
  • Single bronze-tone rectangular clasp
  • Two horizontal double-welt hip pockets
  • Narrow oxblood binding at the inner opening
Examine the designDesign concept · Sampling not yet completed

The narrative / I—VIII

Eight chapters.
One enduring thread.

A contemporary reading of love and its transformations, through the language of clothing.

The Desert Coat, The Desert chapter design conceptImage unavailable THE MAJNUN · Concept study
Chapter IV

Lose the way. Find what remains.

The Desert Coat · The Desert chapter · Design concept

These eight chapters are THE MAJNUN’s creative adaptation, inspired by Nizami Ganjavi’s Layla and Majnun.

Beyond the garment

An object.
A life of its own.

A place for a garment’s story: its design, its making, and the life that follows. Explore how an individual record could look.

Open the passport demo

Demonstration only. No physical item or authentication is represented.